How to get url/link of images after uploading in wordpress
Reviewed by 0x000216
on
Thursday, May 22, 2014
Rating: 5
How Marketers Can Read Your Mind
Marketing is and has always been imperative to the success of a product. In an expanding contemporary market, commodification has drastically increased choices and competition. Consequently, making strategies has become even more vital, but unfortunately more invasive.
Using consumer psychology and social research, marketers are now able to manipulate consumer purchases by getting in their heads; considering the way the customer thinks and interacts, and then utilizing that information to increase spending. Today, marketers have become mind readers, so to speak, and we at Fueled think that they’re changing the landscape of advertising in unprecedented ways.
Supermarkets are a prime example of physical terrain weighted by the schemes of this new and progressively passive marketing approach. The geography of the supermarket appears practical and sincere; dairy, produce, meats, liquor, canned goods and household products all sensibly separated into organized isles for the clarity and efficiency of the everyday consumer.
An intimate inspection of supermarket design, however, reveals the blueprint to be much less transparent. Supermarket layouts, however subtle, are highly calculated physical arrangements, the shelved items consciously curated and deliberately displayed to provoke greater spending by impulsive and otherwise unconcerned consumers.
The manipulation begins upon entry; customers are routinely welcomed into their local supermarket by an attractive exhibition of colorful fruits, vegetables, and seasonal floral arrangements. For the consumer, produce designates freshness, and flowers replicate the imagery of a local outdoor market. Placing these items at the immediate entrance of the store functions to assure incoming customers of the quality of the store’s inventory, while subduing any possible moral concerns pertaining to groceries sold by a large, national retailer.
Equally positioned near the entrance of the supermarket are large, metal shopping carts, convenient for holding all of the essentials: eggs, milk, yogurt, cereal, the items ordinarily scribbled on an average grocery list. These items, however, are usually placed in the back corners of the store, requiring shoppers to traverse a terrain of tempting sweets and enticing promotions before making their way to the checkout.
Armed with an empty basket waiting to be filled, more often than not, consumers will fall prey to spontaneous purchases and pricey impulse buys, finally making it to the register with a burdening cart stacked full of more than just the essentials.
These physical marketing tactics hold true for practically all retail environments. Gas stations, coffee shops, drug and department stores all systematically arrange their store’s layouts as to spatially indulge an inattentive consumer’s capacity to spend.
Media outlets, however, take the new marketing approach even further. In an epoch of constant media consumption and unprecedented market competition, the marketing tactics of the media have become almost unconditionally reliant on consumer psychology. Targeting the psychological soft spots of consumers, media outlets use fear, curiosity, and nostalgia, to effectively sell their product outside retail domain.
Local television news programs do this with outstanding efficiency, using fear segments aired hours before the nightly broadcast to provoke concern and curiosity. Short teasers lasting no more than thirty seconds, these segments usually feature newscasters reading off the day’s shocking headlines, before inviting the viewer to tune in tonight to learn more. Such a strategy makes the product, in this case nightly news broadcasts, fundamentally relevant to the consumer.
Online media outlets behave much the same, using article links with captivating headlines to seduce the customer into a click. Sites such as Buzzfeed have particularly mastered this form of marketing, often adopting appeals to nostalgia as their primary marketing ploy.
In today’s environment, mind read marketing has become the standard. With highly acclaimed universities such as NYU now offering master’s degrees in Social and Consumer Psychology, a growing field of graduates, aspiring Don Drapers, will continue to manipulate consumer’s innate psychological tendencies and decision-making processes to effectively sell products.
Awareness, it seems, is the best way for consumers to combat often invasive marketing techniques. While the new strategies of marketing are in no way avoidable, being conscious of one’s needs and expenses can help minimize the effects psychological marketing has on everyday consumption and decision-making, leaving the consumer close to carefree, and the mind reader, defeated.
About The Author:
This Guest post has written by By Diana Zelikman. Fueled is New York’s leading mobile app development.
Share this article Link with your friends
This Guest post has written by By Diana Zelikman. Fueled is New York’s leading mobile app development.
Share this article Link with your friends
Follow iGadgetware on Facebook , Twitter, Google+
How Marketers Can Read Your Mind
Reviewed by 0x000216
on
Thursday, May 22, 2014
Rating: 5
Profiting From the Sharing Economy
If you’re a fan of the television program, ‘Parks & Recreation’ – which every sane human should be – then you’re all too familiar with the hilarious entrepreneurial antics of the chubbishly charming Tom Haggiford.
His latest enterprise and happily his most successful endeavor is a company called: ‘Rent-a-Swag’. And if it were a real business – which it should be - then it’d be a perfect example of a rapidly growing and very powerful cultural phenomenon that economists are calling a ‘shared’ or ‘sharing’ economy.
Here’s the concept of ‘Rent-a-Swag’: Tom Haggiford owns an abundance of well-made suits and other high end apparel. Due to his short stature Tom rents his rarely used clothing – his ‘swag’ – to teenage boys who don’t need to invest in a suit quite yet but need one for a special occasion.
Okay, so here’s the real definition of a shared or sharing economy: it’s a socio-economic system built around the sharing of human and physical assets.
Some good examples of business that operate in the shared economy are:
- Uber: a venture-funded startup and transportation network company based in San Francisco, California that makes mobile application software, which connects Passengers with Drivers of vehicles for hire services.
- Airbnb: travelers can rent privately owned/currently occupied apartments for a night, castles for a week, or a villas for a month, in 34,000 cities around the world. It’s a cheaper, more unique ‘hotel’ experience.
- DogVacay: allows dog owners leave their dog with a host when they go on a trip. It’s cheaper than a kennel and gives the dog a more comfortable place to stay.
The sharing economy has come on so quickly and powerfully that regulators and economists are still grappling to understand its impact. Although people have always rented their assets to others – we at Fueled think that the Internet can take sole responsibility for the vast expansion of private, ‘consumer to consumer’ business.
As the Internet allows private citizens the ability to reach a broader audience, it starts to make sense that an American backpacker in Europe can thwart the common hostel stay in Denmark and opt for a better nights rent in a quaint village, in an occupied house, just out of town. Companies like Airbnb and Uber allow owners to use their assets more efficiently, to the benefit of all that are involved.
What does that mean for the already established or more traditional companies who provide the same services, though? Frankly, they’re not happy… at all. Major hotel chains are looking to policy makers to regulate shared economy services like Airbnb by imposing strict health code and safety clauses.
In New York City, the Taxicab companies banded together in a failed effort to oust Uber from the streets of Manhattan. Also, major hoteliers asked the city not to allow Airbnb lodgers to make private rentals for under a month.
Here’s the thing: unless consumers tell regulators – which they won’t – about their length of stay or any health code violations or if an Uber car is unclean, then there’s really nothing our policy makers can do.
So, here’s the solution – we have to allow the Shared Market to operate. It’s the future of capitalism. Competition in the marketplace is a fundamental part of capitalism, after all.
Sure, some traditional companies will be driven out of business by Americans sharing unused assets with each other, but think of the positives that can happen for the individual. The college student can see the world; the working household can supplement income and provide a better education for their children, and most importantly the sharing economy embraces the ideals of the entrepreneur. It embraces the belief of the ordinary citizen pursuing the allure of the American Dream by sacrificing - or sharing - what they have in order to achieve what they want.
About The Author:
This Guest post has written by Diana Zelikman. Fueled is the world’s premier development and strategy firm specializing in creating Android and iPhone apps.
Share this article Link with your friendsThis Guest post has written by Diana Zelikman. Fueled is the world’s premier development and strategy firm specializing in creating Android and iPhone apps.
Follow iGadgetware on Facebook , Twitter, Google+
Profiting From the Sharing Economy
Reviewed by 0x000216
on
Thursday, May 22, 2014
Rating: 5
5 Ways Heat Mapping Is One Of The Next Big Things
Imagine you could track the behavior of your customers in your store in real time including what aisles they go to, what sections they avoid, where they linger, and what products they touch.
Imagine the possibility of understanding the mouse movements of your consumers as they browse on your website: where they hover, what they click on, and scroll over. At Fueled, we mulled over some possible options before we settled on something.
Heat Mapping
In a 2013 report Accenture released on retail practice, they found, “Consumers [now] more than ever, want to shop on their terms…[they] expect every step in the journey to be a seamless one, whether they are online, shopping in a store or using their phones.”
Adapting heat-mapping technology is going to be one way to remain competitive. For online and retailers specifically, the technology can be looked at as a type of “Feng Shui” where data collected from the heat map software will be used to optimize user experiences on websites and in stores.
Online, heat maps can be use to identify the specific areas of a website consumers are engaging with by using clicks and mouse movement. At store level the technology is implemented in security cameras, and captures images customer movements and activity around the store in real time.
Data collected is represented as a visual of the website or store, layered with various colors that represent variables such as footpaths, clicks, dead zones, etc.
Prism SkyLabs Inc. is one of the leading software companies providing heat-mapping services in store. Since launching, they have successfully implemented their software in “dozens of small businesses including one major electronic company.” The ability to remotely access your heat maps, lets you make decisions and manage your in store activity anytime, anywhere.
RetailNext, another major company serving data analytics to physical retailers, has introduced in their latest platform upgrade: gender detection software, wi-fi based analytics to detect WiFi enabled smartphones and tablets around the store, and multiple camera angles to few customer activity.
It is undeniable that heat mapping is an exceptional technology and these are the key reasons why it’s going to be an essential tool for retailers to remain competitive in today’s market.
Superior customer behavior analysis
The ability to track in real time includes everything from what customers touch in store to the specific path they take while walking around or browsing before leaving or making a purchase. Understanding
With the ability to track what customers are touching or clicking on — retail managers can identify possible opportunities or problems with their merchandise (e.g., if there is a trend of customers are touching or clicking on certain products but not purchasing it, perhaps the price point is too high).
Trend and pattern identification, take the guesswork out for retailers in understanding their clientele, allowing them to make more informed decisions.
Responsive and Flexible design
Strategic product placement at store level is a marketing tactic grocery stores have employed for years, however heat mapping enables managers to track the effectiveness of the design.
Heat mapping compiles data through its cameras to indicate foot traffic through color representation. Dead spots, bottlenecks, high traffic zones are key insights for creating an optimal planogram. In addition, modifications to the layout can be monitored instantly to indicate a negative or positive correlation to sales.
Responsive and flexible design is an asset to thriving in today’s dynamic and unpredictable retail environment.
Tailored marketing initiatives
Understanding what catches customers eyes both online and in store lets companies make strategic decisions with their promotional activities. It also helps them with placement of popular vs. less popular items and expensive vs. cheap merchandise.
For example, if customers online are constantly hovering over specific dress styles or purses it could suggest high interest levels in these products. Featuring them on the homepage could result in more customer engagement.
In addition, timeline tracking lets managers see the activity that is happening on certain days and hours of the week. Long-term patterns may suggest pushing promotions during quieter or busier times (e.g., Starbuck’s Canada’s ‘Happy Hour’ promotion offers consumers discounted drinks from 3-5pm). These activities show customer appreciation.
Decrease costs
The time tracking feature of heat maps can indicate long term trends of customer activity, like peak and slow times. This can assist managers in making better staffing decisions to avoid under and over-staffing.
Cincinnati grocery store, Kroger, recognized the need to stay competitive with online stores and outlets and implemented heat mapping technology in stores to reduce wait times. Since its implementation, average wait times have reduced to 26 seconds, formerly 4 minutes.
Not only have the benefits been in reducing costs, but also in offering better customer service.
About the Author:
This guest post has written by Diana Zelikman. Fueled is the world’s premier development and strategy firm specializing in creating Android and iPhone apps.
Share this article Link with your friends
Follow iGadgetware on Facebook , Twitter, Google+
5 Ways Heat Mapping Is One Of The Next Big Things
Reviewed by 0x000216
on
Thursday, May 22, 2014
Rating: 5
NATIONAL REVIEW TALKS TO THE LAY-DEEZ.
At National Review, Jim Geraghty has one called "Jill Abramson, and Why Most Women Should Cut Themselves Some Slack." By "Cut Themselves Some Slack," he means don't worry your pretty little heads about any economic injustice you may have hysterically imagined you've experienced. Part of his argument:
For lagniappe with the emphasis on the yap, National Review also offers James Lileks chasing the not-all-men meme off his lawn.
Have a nice electoral map, guys.
As I was saying, employers are people (“Corporations are people, my friend!“) and there will be good ones and bad ones. The bad ones tend to have karma bite them in one way or the other — most often by watching their best, or perhaps most motivated and talented employees leave to work elsewhere.Either that or they'll grow fat and rich on the exploitation of their workers, though Geraghty won't notice because the free market is dreamy and the exploited are generally the working poor, who are gross.
I’d argue very few Americans really benefit from buying into Democrats’ (and the New York Times’s! ) preferred simplistic, demagogic narrative that America’s workplaces are a Kafkaesque, dystopian landscape of nasty male bosses conspiring to pay their female employees less. This viewpoint may in fact hold women back. If you perceive your boss as a sexist, conniving shyster who’s out to rip you off, then it’s going to be hard to show up every morning and do your best work. And whatever your circumstances, you’ll probably benefit, directly or indirectly, from doing your best work.You're only hurting yourselves; c'mon, smile, baby! Then he tells the ladies that men have it rough, too, but you don't see us guys complaining, and (I swear to Christ) that you girls should try it sometime:
I am speaking broadly, and generalizing when I make this next statement: Men do worry about this sort of thing, but they don’t talk about it. They’re generally less likely to obsess about it, and/or publicly beat themselves up about it. There are not nearly as many bestsellers about the struggles of working fathers, magazine covers asking “Can Men Have It All?”, daddy blogs with passionate arguments and comments sections aflame, etc.It's like Geraghty never saw an MRA rant or Dr. Mrs. Ole Perfesser.
...the guys’ approach certainly is an one that involves less angst, self-doubt, and self-flagellation for failing to live up to some preconceived notion of how all of those roles should be fulfilled.Also, a woman who thinks more like a man would understand why I want to have my cock sucked every morning.
For lagniappe with the emphasis on the yap, National Review also offers James Lileks chasing the not-all-men meme off his lawn.
Actually, pointing out that you’re not one of [the rapists and abusers] would indicate that you’re not the problem, and hence are part of the solution.Let me ease your pain, ladies, with old matchbooks and accounts of my trips to Target! Eventually the lack of strawgirl response convinces Jimbo he's not being listened to:
I suppose this is useful information for men who want to have tendentious arguments about male perfidy with the sort of person who might want to put a “trigger warning” on Winnie the Pooh because a reader might have a honey allergy, but most men don’t. In fact, most –
Oh, never mind. Why state the obvious?I didn't want to talk to you bitches anyway!
Have a nice electoral map, guys.
NATIONAL REVIEW TALKS TO THE LAY-DEEZ.
Reviewed by 0x000216
on
Thursday, May 22, 2014
Rating: 5
Dosage regime patent revoked in a Salesian judgment
That Kat can barely move for the number of interesting cases emerging from the Patents Court at the moment. The latest offering, out today, is the Salesian (geddit?) judgment in the case of Generics (UK) Ltd (t/a Mylan) v Richter Gedeon Vegyeszeti Gyar RT [2014] EWHC 1666 (Pat) (22 May 2014). Merpel has decided to use the term Salesian to refer to judgments that are in either the literal or figurative sense not Arnoldian.
But seriously, this brief validity-only decision of Mr Justice Sales relates to EP(UK) 1 448 207, directed to a dosage regimen for use of levonorgestrel as a method of emergency contraception. Generics had applied for revocation of the patent. The claims of the patent, in the name of Richter Gedeon Vegyeszeti Gyar RT were in the following terms:
Sales J applied the Pozzoli test (which judgment he also quoted at some length). This can be set out briefly as:
After considering the person skilled in the art and their common general knowledge at some length in relation to Pozzoli step 1, he considered in relation to Pozzoli step 2 that
The state of the art consisted of the common general knowledge and an article ("the Killick article"), reporting, inter alia, research by Dr von Hertzen for the WHO regarding the effectiveness of a regimen involving a single dose of 1.5 mg of levonorgestrel, as compared (in particular) with the two-dose regimen which was in widespread use. This article included a mis-statement of the dosage of levonorgestrel used in the one dose regimen in the project as 1.5 g rather than 1.5 mg. The inventive concept of the claims, that differs from the state of the art under Pozzoli step 3, was thus judged to be the one dose regimen based on a 1.5 mg dose, supported by a claim of efficacy in light of the completed WHO study.
Following rather inevitably from this, under Pozzoli step 4 Sales J found that (despite the mis-statement of the dose):
This Kat was rather pleased to see that Sales J mentioned a "cross-check for my conclusion", which looks suspiciously like the "final sanity check" that this Kat earlier advocated. The judge stated:
No, not THAT Salesian... |
1. Pharmaceutical composition as single application dose, characterized by containing 1.5+ 0.2 mg of levonorgestrel as active ingredient in admixture with known excipients, diluents, flavoring or aromatising agents, stabilizers, as well as formulation-promoting or formulation-providing additives, commonly used in the pharmaceutical practice.
2. Use of 1.5+ 0.2 mg levonorgestrel for the preparation of a pharmaceutical for emergency contraception.
3. The use as claimed in claim 2, wherein the pharmaceutical is for the administration of a single application dose up to 72 hours of the coitus.
Sales J applied the Pozzoli test (which judgment he also quoted at some length). This can be set out briefly as:
(1)(a) Identify the notional "person skilled in the art";
(b) Identify the relevant common general knowledge of that person;
(2) Identify the inventive concept of the claim in question or if that cannot readily be done, construe it;
(3) Identify what, if any, differences exist between the matter cited as forming part of the "state of the art" and the inventive concept of the claim or the claim as construed;
(4) Viewed without any knowledge of the alleged invention as claimed, do those differences constitute steps which would have been obvious to the person skilled in the art or do they require any degree of invention?
After considering the person skilled in the art and their common general knowledge at some length in relation to Pozzoli step 1, he considered in relation to Pozzoli step 2 that
"for emergency contraception" involves a claim that it will provide a reasonable level of effectiveness in achieving prevention of pregnancies, broadly comparable to other existing treatments which are available for that purpose, such as would make it potentially worthwhile to use it for that purpose, taking into account the other possible benefits associated with its use (such as avoidance of physically intrusive intervention, lesser side effects, greater prospect of successfully finishing the treatment etc). But, on proper interpretation, the claim does not go further than this.
Levonorgestrel |
Following rather inevitably from this, under Pozzoli step 4 Sales J found that (despite the mis-statement of the dose):
In my judgment, the report in the Killick article about the WHO research project, as read by a relevant person skilled in the art, made it obvious that use of a single dose of 1.5 mg of levonorgestrel within 72 hours of intercourse was likely to be a viable method of emergency contraception. From that report, it was obvious that such a regimen could be pursued and investigated with a reasonable or fair expectation of success.
This Kat was rather pleased to see that Sales J mentioned a "cross-check for my conclusion", which looks suspiciously like the "final sanity check" that this Kat earlier advocated. The judge stated:
Looking at the matter more broadly in terms of the kind of contribution to human knowledge that the patent system is intended to incentivise and reward (cf Pozzoli at [25]-[29]), as a cross-check for my conclusion, I consider that the additional research work (finalising the study which was already well advanced as reported at the time of the presentation in September 2000) and additional information (confirmation of the preliminary findings presented in September 2000) were not of the character or extent that one could reasonably describe them as a significant additional contribution to human knowledge such that one would expect them to attract protection in the form of a patent monopoly of exploitation. The possibility of using the single dose regimen involving levonorgestrel for emergency contraception had already been substantively revealed and attested by the extant research findings reported in September 2000 as an obvious likely way forward in the field of emergency contraception, notwithstanding the caveat regarding the need to finish the study mentioned at the end of the Killick article.An objection of insufficiency was not considered further by the judge in the light of the main conclusion on obviousness. Although he was "impressed" by the patentee's submissions, he concluded "it is unnecessary and inappropriate to say anything further about this."
Dosage regime patent revoked in a Salesian judgment
Reviewed by 0x000216
on
Thursday, May 22, 2014
Rating: 5
Chakra GNU/Linux 2014.05 Install and overview | a powerful chakra
Tip: Watch the video full screen and HD.
Chakra GNU/Linux is a user-friendly and powerful distribution and live CD originally forked from Arch Linux. It features a graphical installer, automatic hardware detection and configuration, the latest KDE desktop, and a variety of tools and extras.
DOWNLOAD
http://downloads.sourceforge.net/chakra/Chakra-2014.05-Descartes-x86_64.iso
PLEASE SUBSCRIBE AND FOLLOW ME ON TWITTER!!
https://twitter.com/ribalinux
Blogger
http://ribalinux.blogspot.pt/
https://www.facebook.com/theribalinux
Google+
https://plus.google.com/u/0/110348492032614636584/posts
GET 20 GB OF FREE CLOUD STORAGE FOR YOUR LINUX BOX
https://copy.com?r=YOSJw9
Music
"Golden Days" (by Topher Mohr and Alex Elena)
Youtube Audio Library
Chakra GNU/Linux 2014.05 Install and overview | a powerful chakra
Reviewed by 0x000216
on
Thursday, May 22, 2014
Rating: 5
Official Redbull Website of India Users Informations Leaked By AnonGhost
Anonghost's hands are on redbull's website,they have hacked subdomains of redbull's website http://
as we all are aware of redbull company,here anonghost enter into redbull india's website and leaked out details of all administrator users and paste them on pastebin.com http://pastebin.com/mrf2v2Nz ,this is not all that anonghost has done they also hacked Redbull South Africa and leaked out administrator's details and paste them on pastebin http://
all we can say is REDBULL IS UNDER ATTACK
meet hackers(latest hacking and security news)
www.meethackers.com
Official Redbull Website of India Users Informations Leaked By AnonGhost
Reviewed by 0x000216
on
Thursday, May 22, 2014
Rating: 5