Google to face jury trial

eWeek reports that Google is to face a jury trial in a case brought against it by American Blind & Wallpaper Inc in San Francisco. The case concerns Google’s Adwords scheme, whereby trade marks were sold to their owners’ competitors as advertising keywords. This is said to be the first jury trial of an internet keyword issue.

The IPKat is not feeling optimistic – it’s hard enough for judges to get their heads around (a) the technology and (b) the tricky issue of trade mark use, let alone a jury.