Budweiser dispute goes back in time

The IPKat won't even trouble to explain this one, which stems from an application filed in June 1989 and which harks back to the late, unlamented pre-directive legislation in the United Kingdom and involves a conflict for two marks, registered on the same day for largely the same goods, where one of those marks later turned out to be an earlier mark than the other.
A prize -- a pristine copy of the most recent edition (the 8th) of Butterworths' Intellectual Property Law Handbook -- goes to the best summary of this decision in NOT MORE THAN 150 WORDS. Please send your entry here. A further copy is offered as a prize for the best haiku on the Budweiser dispute, so get writing! (Best entries will be published).