AIFF 2009 - Film Festivals in the You Tube Era
I've posted elsewhere about the ethics of getting clips of video for use when blogging about a movie. After all, book reviewers can take excerpts from books to make their points about the writing. They don't rely on a few excerpts that the publisher sends them. The law is murky - well, it's clear that video taping in a movie theater is illegal, but once you have the video, the First Amendment would seem to favor the blogger. All this assumes minimal amounts of video, with no intent to make money, simply to review.
The most persuasive argument to take video down came from a filmmaker a couple of years ago who said that the clauses in many film festivals forbid any movie that is available on the web, no matter how short a clip. I took it down as I would if people ask, and the request is about their material or image, I do immediately. But this year I've noticed several movies in the festival that are available online. I asked Rand (the festival program director) about this and he said he's been to workshops discussing this and that rule is crumbling because of what all is available online these days.
So my dilemma is, what should I do if I find a whole movie online? More precisely, should I post it when I'm putting something up about that movie? Just put a link? Or not mention it at all?
What are the factors that should be considered? The film is already up somewhere online and available, so I'm not responsible for that. If people want to see they can. (I'm assuming that film maker allowed the posting directly or indirectly, if not, I shouldn't post it.) I concluded there is one key issue:
Will it affect attendance at the festival? If so, how?
Arguments that it will lower attendance:
Arguments that it won't lower attendance and may increase attendance:
I have no empirical evidence to indicate what people will actually do. I have to use my own acumen to tentatively conclude, until it's proven otherwise, that the few films I post are not going to hurt attendance and may well help it. (But, being me, means as soon as I wrote that I started to google to see if there is any evidence. I didn't find anything addressing my question, but I found a lot saying that online is one of the futures of festivals, and that future is already here. See below **)
Also, I'm just one head, and I'm sure I've left out important points, so please jump in and add points I missed in the comments.
Another factor I'd add here. One purpose of this coverage of the Anchorage International Film Festival is to give people in Anchorage (and elsewhere) more information about what's playing and when so that they can save a bit of time going through that long list of movies coming next week. I assume that my readers are adults and can decide for themselves if they want to click the play button or not. I should make things easier for them, but not decide for them.
So far, I've only found a handful of films where the whole film is online (not just a trailer) - but I've only been looking at the films in competition. I won't be able to highlight more than a small percentage of the films. Once the festival starts, I'll see stuff and comment as my interest in any particular film, the serendiptiy of who I bump into, and my time allow.
**I found almost nothing in my short search about festival films being available online. I couldn't figure out the right search terms I guess. I did find this: Anna Feder, Festival Director/Programmer at the Boston Underground Film Festival, interviewed on the blog Film Festival Secrets:
It's clear, though, that more and more people are putting films online. The question that remains is what will the relationship between festivals and the online films be in the future? Live festivals offer the excitement of seeing many films in a short period, repeatedly bumping into the same people, getting to talk to the film makers. However, traveling takes time, is expensive, and is environmentally questionable. Most likely online social networkers will create a virtual film festival platform that captures much of the interaction at a real festival. The films would reach a far wider audience. So seeing things online may be the most viewed outlet for all films eventually.
There already seem to be Online Film Festivals. I'm noting a few I found, but I want to make it clear, I haven't researched to see if these are legitimate. I have no reason to suspect they aren't, but given the existence of the questionable Alaska International Film Festival website, I do want people to be cautious.
iFilm Connections: Asia & Pacific features:
The Tampa Bay Online Film Festival:
The Great Lakes Film Festival has gone online, but with security measures:
The New England Online Film Festival
And Cologne Online Film Festival:
So, I'm going to assume the world is changing and I'll go along with that change and put up whole films if I run across them and there's a reason to be posting about the film. I'm NOT going to try to find all the online films from this festival and post them. So far, I've been trying to post the films in competition in each category and I've found a few that are online and I've posted them with the entry about the particular film.
But if you have compelling reasons why I shouldn't do this, let me know.
The most persuasive argument to take video down came from a filmmaker a couple of years ago who said that the clauses in many film festivals forbid any movie that is available on the web, no matter how short a clip. I took it down as I would if people ask, and the request is about their material or image, I do immediately. But this year I've noticed several movies in the festival that are available online. I asked Rand (the festival program director) about this and he said he's been to workshops discussing this and that rule is crumbling because of what all is available online these days.
So my dilemma is, what should I do if I find a whole movie online? More precisely, should I post it when I'm putting something up about that movie? Just put a link? Or not mention it at all?
What are the factors that should be considered? The film is already up somewhere online and available, so I'm not responsible for that. If people want to see they can. (I'm assuming that film maker allowed the posting directly or indirectly, if not, I shouldn't post it.) I concluded there is one key issue:
Will it affect attendance at the festival? If so, how?
Arguments that it will lower attendance:
- If people can see the films online, they don't need to pay to see them at the festival.
- If people see festival films online and don't like them, they won't come to other films.
- Fewer audience members might come and there would be less interesting Q&A.
Arguments that it won't lower attendance and may increase attendance:
- If people can see some films online, they can go to other events playing at the same time.
- All of the films I've found were short and are part of a Program with other films, so people will have to go to see the other films anyway.
- If people like a film, they may go on the chance of seeing the filmmaker and asking questions.
- People who had no intention of going to the festival will see some and realize that these films aren't your run-of-the-mill Hollywood film and come to see some of the festival showings.
- Lots of people like to see a film more than once. If it's online, they can see it again on the big screen (itself another reason to go) and see aspects they missed the first time.
- They can tell friends who can't go, how to see a few of the films that they liked that are also online.
- People don't have to take my word for anything, they can judge for themselves. They can also judge whether they like and dislike the same things I like and dislike.
I have no empirical evidence to indicate what people will actually do. I have to use my own acumen to tentatively conclude, until it's proven otherwise, that the few films I post are not going to hurt attendance and may well help it. (But, being me, means as soon as I wrote that I started to google to see if there is any evidence. I didn't find anything addressing my question, but I found a lot saying that online is one of the futures of festivals, and that future is already here. See below **)
Also, I'm just one head, and I'm sure I've left out important points, so please jump in and add points I missed in the comments.
Another factor I'd add here. One purpose of this coverage of the Anchorage International Film Festival is to give people in Anchorage (and elsewhere) more information about what's playing and when so that they can save a bit of time going through that long list of movies coming next week. I assume that my readers are adults and can decide for themselves if they want to click the play button or not. I should make things easier for them, but not decide for them.
So far, I've only found a handful of films where the whole film is online (not just a trailer) - but I've only been looking at the films in competition. I won't be able to highlight more than a small percentage of the films. Once the festival starts, I'll see stuff and comment as my interest in any particular film, the serendiptiy of who I bump into, and my time allow.
**I found almost nothing in my short search about festival films being available online. I couldn't figure out the right search terms I guess. I did find this: Anna Feder, Festival Director/Programmer at the Boston Underground Film Festival, interviewed on the blog Film Festival Secrets:
recent trend I have noticed in submissions of which I approve: I love that filmmakers are starting to put all their materials on line. I try to discourage filmmakers from sending me these expensive wasteful glossy paper press kits when my needs are digital files of stills and trailers. We don’t want the filmmaker to bankrupt him or herself submitting to our festival. Submit early, keep the packaging simple (we care about your film – not the well designed art on the cover!), and let your work speak for itself (no lengthy introduction letter needed)!But that's materials, not the film itself.
It's clear, though, that more and more people are putting films online. The question that remains is what will the relationship between festivals and the online films be in the future? Live festivals offer the excitement of seeing many films in a short period, repeatedly bumping into the same people, getting to talk to the film makers. However, traveling takes time, is expensive, and is environmentally questionable. Most likely online social networkers will create a virtual film festival platform that captures much of the interaction at a real festival. The films would reach a far wider audience. So seeing things online may be the most viewed outlet for all films eventually.
There already seem to be Online Film Festivals. I'm noting a few I found, but I want to make it clear, I haven't researched to see if these are legitimate. I have no reason to suspect they aren't, but given the existence of the questionable Alaska International Film Festival website, I do want people to be cautious.
iFilm Connections: Asia & Pacific features:
 | an online film festival featuring independent feature-films whose content sheds light on issues of representation and the impact of globalization upon the cultures of Asia and the Pacific Islands; |
The Tampa Bay Online Film Festival:
The Tampa Bay Film Online Film Festival was originally built into the initial Tampa Bay Film web site, and launched with Tampa Bay Film on January 11, 2007. It became extremely popular, and was very successful. The original Tampa Bay Film Online Film Festival became the most effective means for filmmakers to market and promote their films in Florida.
We’ve learned from what worked, and what didn’t. The stakes are now higher. We’re going to be the best online film festival in the United States.
The Great Lakes Film Festival has gone online, but with security measures:
Much like most other festivals, ours was limited by time in how many films we could screen at the fest. Simply put, if a film is good, it will be accepted and screened without time constraints. Films will not be available for download, but shall be presented in a video on demand system that will allow users to watch the films. The VOD system will be secured and can be viewed from any computer.Unlike other festivals streaming films online, films in this festival cannot be downloaded, the films HAVE NO EMBEDDING CODE and our HTML code if copied and pasted, the films will not play, therefore they CANNOT be placed on other websites.The only time and place they can be viewed is in our festival. In short, we have gone to great lengths to set this system up to protect the safety and security of each filmmaker's film always keeping the filmmaker in mind. Basically, it is just as secure as a brick and mortar theater screening, only much better.We made the decision to screen films exclusively online because of two reasons, first we understand that filmmakers around the world pour not only all of their time and heart into their work but also most of their money. Because of financial and time constraints independent filmmakers most times find it difficult to attend the screenings of their film. Now not only can the filmmaker attend, but all of their friends and family members can as well. In addition, the number of attendees to the festival is literally limitless giving the filmmaker much more exposure for their work.
The New England Online Film Festival
2009 Festival Films
The following films have been chosen to be part of the First Online New England Film Festival. You can also view the text list of films
. . .
And Cologne Online Film Festival:
CologneOFF is a new mobil type of film & video festival acting without a static festival location. It is organised simultaneously online and offline via partner festivals & cooperations. In this way, the festival takes place when a physical partner is hosting CologneOFF and this can take place anywhere anytime –> more
So, I'm going to assume the world is changing and I'll go along with that change and put up whole films if I run across them and there's a reason to be posting about the film. I'm NOT going to try to find all the online films from this festival and post them. So far, I've been trying to post the films in competition in each category and I've found a few that are online and I've posted them with the entry about the particular film.
But if you have compelling reasons why I shouldn't do this, let me know.