Wednesday whimsies
Ten Questions -- and some pertinent comments. The "Ten Questions About Confirmatory Assignment" post by IPKat team member Neil last week has attracted some enrichment in the form of quality comment from readers: if you are involved in or concerned about confirmatory assignment issues, you may wish to revisit this article -- which you can do so by clicking here.
Augmented reality. The IPKat's dear friend Maximilian Schubert, convinced that "augmented reality" will soon become a part of everyday life, has a little idea which is very simple. Since this technology is novel, we must consider which legal principles govern it. Since keyword advertising plays a role, he argues that the principles developed recently by the ECJ (see IPKat posts here, here and here, for instance) could apply here too -- after all, it makes little difference whether a consumer searches for a "Canon S 90 price comparison" on a search engine or just points his smartphone's camera at a Canon S 90 camera while standing inside a store. In both cases he submits a query and receives results (which contain, or are displayed alongside, ads). If in principle both technologies are similar, the ECJ's keyword advertising doctrine will fit it neatly. Maximilian's thoughts (which you can read here) haven't advanced very far yet, but he'd love to hear the ideas of other jurists on this subject.The apt illustration on the left comes from an earlier posting on this dispute from Counterfeit Chic, Susan Scafidi's lovely blog, that has been too quiet for appreciative Kats of late.
