Cisco partners with Neoteric Infomatique
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE
Cisco has appointed Neoteric as one of the national distributors for its complete range of Cisco Consumer home networking products. This new partnership will further strengthen Cisco's consumer focus in India.Suresh Balasubramanian, National Sales Director, Cisco Consumer Products, said, "The partnership with Neoteric Infomatique is a strategic move designed to strengthen our focus on the consumer market which will help our ongoing expansion to Tier-2 and Tier-3 cities.With their pan-India network and their deep understanding of the retail channel business, we are confident that Neoteric would be a great partner in retaining our leadership in the Indian WLAN market."Paras H. Shah, Chief Executive Officer, Neoteric Infomatique, said, "Neoteric's nationwide infrastructure and deep domain expertise makes Cisco consumer products a natural fit in our portfolio of global technology giants. Our partnership will enable us to leverage their offerings to diversify our product portfolio, and cater to the growing demand for quality home networking devices and we look forward to working with them."Neoteric Infomatique has a strong reputation and extensive channel network with pan-India reach and this partnership will further propel Cisco's go-to-market approach, especially in the tier-2 and tier-3 cities. With a diverse portfolio including IT accessories and consumer gadgets, Neoteric Infomatiq