Lenovo India opens Its 150th Store in Agra
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE
In line with its "Getting closer to customers" strategy and to achieve deeper retail penetration across India, Lenovo has unveiled its 150th LES Lite in Agra. With an overall market share of 9.2%, Lenovo's growth in India has consistently been on the upswing in the past few quarters. LES Lites are a smaller version of LES (Lenovo Exclusive Stores), typically around 150- 200 sq. ft. in size. Offering a perfect blend of brand display, information, guidance, touch and feel of products, LES Lites will provide customers an end-to-end brand experience in line with the Lenovo's latest "What's your Idea of Fun?" proposition for consumers. Lenovo has a market share of close-to 15% in the Uttar Pradesh PC market and is aiming to increase this further in the coming months. Lenovo already has an LES in Agra. The launch of the 150th LES Lite store in Agra is another step towards fortifying the company's retail presence in the state. Inaugurating the 150th LES Lite in Agra, Alex Li, Vice-President – HSB (Home & SMB), Lenovo India, said, "LES Lites are a significant engine of our growth and an important vehicle to reach out to all our consumers. We are happy to announce our 150th LES Lite in the country. Uttar Pradesh in general and Agra in particular is one of our key growth markets, given the burgeoning student populace. We are opening 1 LES Lite today in Agra; we will open 3 more in the next few days. Lenovo is committed to ensuring partner profitability and will continue to extend all pertinent training, support to them."The new LES Lite stores will showcase the entire range of Lenovo's consumer products - Notebooks, Netbooks, Desktops and All-in-Ones, to address the dynamic computing needs of consumers in the state.
In line with its "Getting closer to customers" strategy and to achieve deeper retail penetration across India, Lenovo has unveiled its 150th LES Lite in Agra. With an overall market share of 9.2%, Lenovo's growth in India has consistently been on the upswing in the past few quarters. LES Lites are a smaller version of LES (Lenovo Exclusive Stores), typically around 150- 200 sq. ft. in size. Offering a perfect blend of brand display, information, guidance, touch and feel of products, LES Lites will provide customers an end-to-end brand experience in line with the Lenovo's latest "What's your Idea of Fun?" proposition for consumers. Lenovo has a market share of close-to 15% in the Uttar Pradesh PC market and is aiming to increase this further in the coming months. Lenovo already has an LES in Agra. The launch of the 150th LES Lite store in Agra is another step towards fortifying the company's retail presence in the state. Inaugurating the 150th LES Lite in Agra, Alex Li, Vice-President – HSB (Home & SMB), Lenovo India, said, "LES Lites are a significant engine of our growth and an important vehicle to reach out to all our consumers. We are happy to announce our 150th LES Lite in the country. Uttar Pradesh in general and Agra in particular is one of our key growth markets, given the burgeoning student populace. We are opening 1 LES Lite today in Agra; we will open 3 more in the next few days. Lenovo is committed to ensuring partner profitability and will continue to extend all pertinent training, support to them."The new LES Lite stores will showcase the entire range of Lenovo's consumer products - Notebooks, Netbooks, Desktops and All-in-Ones, to address the dynamic computing needs of consumers in the state.