Aircel launches 3G Services in India

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Aircel continues its growth momentum by announcing the much-awaited launch of its 3G services. Aircel, during the last financial year made a strong commitment to the potentially fast-growing data market in India, by grabbing a strong suite of 3G and BWA licences. It has already been the first Telco to get consumers to experience 3G, by creating a 3G experience zone in November 2010.

Gurdeep Singh, COO, Aircel, who launched the services, said, "We have been working very hard in getting this right and have taken every step with deliberation. This is reflected in our success in the years leading up to 2010. 3G is a natural next step. We are excited about 3G, as we see it as something that will begin to transform our lives in many ways. The youth comprise over 50 per cent of the country's population and are among active internet users and also avid users of Facebook, YouTube and other social networking sites. The launch of 3G services on Aircel will address the high-speed digital needs of the consumers, thus unleashing the power of the Internet further creating opportunities for education, employment, engagement and entertainment which will empower the consumers and impact their Lifestyle."

Aircel 3G services will have something for all segments - be it the youth, housewives, professionals, children or even the elderly. 3G will open up new vistas by speeding up access, which in itself will enhance experience. Aircel is clear that it is not just broadening a pipe but also offering its consumers enriched content that will be special. The vibrant, colourful Aircel 3G PocketInternet portal experience will reach new heights as it hosts alluring Video entertainment such as fashion, the best in music, movies and sports; on Aircel Pocket Video consumers will get to watch their favourite movie songs or dialogues of favourite stars by dialling 56666; they will enjoy watching a plethora of TV channels live on Aircel 3G network in multiple languages.

Apart from a very robust Retail presence, Aircel will provide a range of both prepaid and postpaid 3G products and services through its exclusive, vibrant flagship company outlets in Bengaluru.

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