Amkette unveils New Corporate Positioning and Logo
Amkette has unveiled its new corporate positioning and logo in keeping with the company's diversification into digital lifestyle and other product categories. Amkette has also adopted "digital life redefined" as its new positioning statement as it defines the company's new focus of enhancing the digital experiences of consumers.
The company has segregated its businesses into five distinct product categories, including lifestyle products, flash media, storage media, computer peripherals and digital efficiency products.
Amkette has adopted a new orange colour logo with the letter "A" that represent a stylish "at the rate" which reinforces its new image as a modern, technology-driven and consumer-friendly company. The colour orange is used to associate with "freshness". Fresh in this context means innovation and aesthetics, two broad values from the Amkette DNA that the organization is focussed on delivering, through products and services. The logo also represents renewed energy and attitude which will infuse the power of new and fulfilling experiences into the lives of its users and consumers.
"The Amkette brand has always given the company competitive edge and reflected reliability. With the changes in technology and consumer preferences, there was a need to re-energize the brand and focus on design and innovation," says Rajiv Bapna, Director, Amkette. "Amkette's new logo has emerged from a fresh new thought that values ideas as the engine of success. The logo is the mark of Amkette thinking big and transforming into an ambitious company. Reflecting a modern and consumer-friendly image, the new logo showcases our national presence and advanced state-of-the-art products."
To establish the new identity, the company has extensive nationwide campaign plans that will include press advertising, direct mailers and in-branding activities.
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