Telcordia help Operators grow Prepaid Service Market Share
According to industry analyst firm Ovum, the prepaid segment in the U.S. wireless market grew 17 per cent in 4Q09 to 54.4 million subscribers, and - by 2014 - 24 per cent of all U.S. wireless connections is expected to be prepaid. As more North American communications service providers (CSPs) offer prepaid products, Telcordia's advanced Service Delivery and Charging solutions will play a key role by providing them with integrated applications that handle real-time session control, real-time policy, real time charging, and converged and interactive services, and will help them increase prepaid market share and brand reach.
According to Mike Wojcik, President, Service Delivery Solutions, Telcordia, the company's solutions enable communication service providers like Sprint to target specific audiences with highly personalized bundles and services without compromising its premium brands. A key implementation of these solutions is payLo by Virgin Mobile, which allows customers to choose from three no annual contract plan options that include a full set of features to fit a subscriber's individual needs and budget.
A key example of Telcordia's Service Delivery and Charging solutions is the success that Sprint and its branded service providers have garnered with their prepaid offerings. Already one of the largest prepaid service providers in North America, Sprint can write and apply session control, rating, charging, usage and policy rules for every customer, every call and every transaction or interaction. The result is greater flexibility that improves personalization and the customer experience, and - in Sprint's case - helped to facilitate the multi-brand strategy behind its prepaid service providers, including Boost Mobile, Virgin Mobile USA and payLo by Virgin Mobile.
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