XAGE Mobile appoints Celina Jaitly as Brand Ambassador
Celina Jaitly has been appointed brand ambassador to XAGE Mobile which is all set to storm the Indian market. A high blitz advertising campaign has been conceptualized and ideated by Katha Mediatix India Ltd., the creative agency for the brand. It features Celina Jaitly and choreographed by Longines Fernandes gets under way on 21st & 22nd January, 2011 in an exciting shoot at the Future Studios, Goregaon.
This campaign is directed by Pabitra Roy, Chief Creative Officer, Katha Mediatix India Ltd., who brings on the table a rich experience of more than 30 years in the advertising industry. Krishnendu Sen, Chairman, Katha Group, says that the group is on a rapid expansion spree having bagged XAGE Mobile and Jawed Habib Accounts recently amongst various others.
With this highly creative campaign, XAGE Mobile offers itself as the first choice for discerning consumer cutting across age group and income profiles. In the highly cluttered market of mobile handsets, cutting-edge music technology and innovation with a price to match seems to be the key to success and fortunately XAGE Mobile seems to have all this and more. What this creative campaign is all about? Well, we are not going to let the cat out of the bag. But keep your eyes glued to the television sets, as this phenomenon called XAGE Mobile unveils itself in a manner like never before. And not just television sets, it could also be your favourite radio station or a long conversation with Celina Jaitly on XAGE Mobile over lunch.
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