Zebronics launches first-of-its-kind Touch operated Mouse
Top Notch Infotronix, the brand owners of India's leading IT brand Zebronics, has unveiled its first-of-its-kind innovation in India, a touch panel mouse, the ZebTouch. Demonstrating the new product, Rajesh Doshi, Director, Zebronics, showed how the mouse has no click buttons or scroll wheel. With its sleek, space-age looks and comfortable tactile feel, the ZebTouch is controlled by the user by just moving his fingers over the surface as a natural device.
Zebronics has also announced of increasing its service network to about 100 centres across the country, from the present 62, during the calendar year 2011. These centres will be in a mix of company-owned and Authorized Service Partner (ASP) models. The move will further enhance the popularity of its extensive range amongst its users.
Zebronics also used the platform of the Compass 2011 Expo to announce its entry into a new category of product line - the power strip. Introducing India's first premium brand of the power strips, the Zebronics Platinum series are built using 100% copper, apart from other quality features.
Rajesh Doshi, Director, Zebronics, informed, "Our operations focus for the year would be to make the user experience with the Zebronics brand a pleasant one, not just with the product but throughout its ownership life-cycle. With a 100 conveniently located service outlets, I believe we would have one of the most widespread service networks in our category by the end of the year."
The Company has aggressive plans for growth on other fronts too. Speaking of business plans for the Zebronics brand, Doshi said, "In terms of volumes, we aim to grow by about 30 per cent. To facilitate this, we plan to expand our retail reach to cover more geographies and also partner organized retailers with presence in high-footfall market areas." Clearly, Zebronics takes very seriously its vision of providing the consumer premium value products at pocket-friendly prices.
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