Elkana Ezekiel - SAMSUNG's new CMO
Samsung India has appointed Elkana Ezekiel as its Chief Marketing Officer. In this role, Elkana will be heading the corporate marketing function for Samsung India as well as developing and executing corporate marketing strategies in order to support the Company to achieve its targeted sales.
Prior to joining Samsung, he was with Johnson & Johnson for 16+ years. He was Regional Franchise Director (Baby Care). He was Vice-President - Marketing for the Consumer Division of the Company based in India. Prior to Johnson & Johnson, he has worked with the leading brands such as Colgate-Palmolive and Geoffrey Manners. Elkana is an Economics Graduate and Postgraduate in Marketing from XLRI, Jamshedpur, having 23+ years of experience in the FMCG sector.
Following his appointment, Elkana Ezekiel stated, "My mandate will be to take the Samsung brand to the next level in terms of consumer connect by fully leveraging the Samsung brand and product strengths across the different business verticals of the Company."
Samsung achieved a sales turnover of US$3.5 billion in India and is targeting sales growth of 40 per cent in the Indian market in 2011.
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