BSNL gets a boost, Sachin Pilot launches 3 VAS
Shri Sachin Pilot, Hon'ble Minister of State for Communication and Information Technology has inaugurated three new Value Added Services, namely "Video SMS", "Live Share" and "Dial-a-Video" for 2G & 3G mobile customers of BSNL across the country at Chandigarh. Sachin Pilot added that with the launch of these value added services BSNL services will receive a boost and would transform communication for its users and directed BSNL to continue improving the services for users in the state.
Speaking on the occasion Sh. S.S. Sirohi, Chief General Manager Telecom, Punjab Circle elaborated on the benefits of these services to the customers and their potential of generating huge revenues for BSNL. These 'first of its kind' services in entertainment as well utility domain are primarily targeted at youth and professional segment of the market.
BSNL is bringing these 'state-of-art' services in collaboration with its technology partners M/s Cervello for 'Video SMS' and 'Live Share' and M/s PK Online for 'Dial-a-Video'. Sirohi expressed hope that with appropriate pricing, marketing and business development strategy BSNL may be able to generate revenues to the tune of Rs.200-300 crores from these premium services in next 2-3 years. In addition such services not only shall enhance BSNL brand image adding much needed youthfulness but also go a long way in boosting adoption and uptake of 3G services.
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