Nokia renews its association with KKR for IPL
Gearing up for the fourth season of India's most extravagant cricketing bonanza - the Indian Premier League, Nokia India has announced the renewal of its association with the Kolkata Knight Riders for the fourth straight year. Nokia will continue as the principal sponsor of the KKR team.
As part of this association, Nokia India and the KKR team also announced a nationwide consumer campaign - "KKR Tension Mat Le Yaar". The consumer engagement programme, unveiled jointly by D. Shivakumar, Vice-President & Managing Director, Nokia India, and team owner Shah Rukh Khan, is an innovative way to involve cricket enthusiasts and KKR fans across the country to be a part of the IPL cricket action.
"KKR Tension Mat Le Yaar" is a motivational consumer campaign that opens up an interactive engagement platform for KKR fans to interact with each other and their favourite team. The campaign will make extensive use of the digital and mobile mediums to enable KKR fans to interact and share their stress busting mantras with the KKR team on both, match and off-match days. In a bid to get Kolkata Knight Riders' motivation high, fans can either send in or post their stress busting ideas, thereby helping the team stay calm, focussed and motivated to win the title. Enhancing the interactive element, fans can view and vote for each other's stress busting ideas, enabling each other to win additional points that can subsequently be redeemed for prizes including Nokia / KKR merchandise, match tickets and last but not the least, the grand prize of meeting Shah Rukh Khan.
Speaking on the occasion, D. Shivakumar said, "Nokia has had a long and successful relationship with Shah Rukh and his team, the Kolkata Knight Riders. We actively support Shah Rukh, our brand ambassador, and KKR. We have gained a lot through this association with KKR which really connects well with cricket and Bollywood fans across India. This is our fourth year of association. Every year, we have had a new angle on the game and KKR, and this year promises another innovative campaign."
Commenting on the association with Nokia, Shah Rukh Khan said, “Nokia and Kolkata Knight Riders are among the most visible brands at the Indian Premier League. We value our association with Nokia and I am very pleased that we have extended this relationship further. We start IPL season 4 with renewed optimism - it is a new team and we intend to put our best foot forward. I believe that the new IPL campaign - 'KKR Tension Mat Le Yaar' - will not only help the team stay focussed and motivated, but will also bring the fans closer like never before."
The "KKR Tension Mat Le Yaar" campaign will open for cricket fans from 5th April and will run through the entire season of the IPL.
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