Wednesday Readings

Under this head, I plan to add hyper-links to interesting articles on the Web. You can say these are my favourite reads for the day.

How superbrands' success is fuelled by sex, religion, & gossip. (BBC)

The Steve Ballmer Days are over. (The Brooks Review)

Pak-China: Even an all-weather friendship has limits. Please read the comments too. (The Economist)

New acting chief for Al-Qaeda. (CNN)