Avaya presents "The Power of We" Branding
Avaya has announced its latest corporate branding initiative titled "Avaya. The Power of We". Initially previewed at the International Avaya User Group in late May, the new company campaign will highlight the importance of bringing the right people together with the right information in the right context as well as the role of Avaya's technology and services in making it possible.
"A lot of companies are talking about collaboration, but they are short on specifics," said Kevin Kennedy, CEO, Avaya. "Avaya's vision is very clear: We help our customers bring the right people together with the information and context they need to help deliver business results in real time. Our objective is to give them the best collaboration experience, regardless of the devices, locations, or media they choose."
The new brand builds on Avaya's long-standing heritage of delivering mission-critical unified communications, contact centre and voice and data communications solutions and will be supported by an integrated marketing campaign featuring print, broadcast, online and social media.
"'Avaya. The Power of We' illustrates Avaya's shift from the Age of Information to today's Age of Collaboration where workers are more mobile and globally distributed and are expected to produce more with less resources at a faster pace," said Dan Murphy, Vice-President - Global Marketing, Avaya. "Avaya technology integrates people with the information they need to foster a deeper level of collaboration, creativity, idea generation and faster decisions. Simply put, Avaya enables customers to leverage the power of 'we' for their own business."
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