Google Monopoly

With the recent debut of Google+, I can't help but feel like Google has gained overarching control with the majority of internet profiles. They are quickly rising into a monopoly over digital identities, which are involved everywhere in authentication. Google runs a majority of services we already subscribe to, such as: Chrome, Android, Gmail, YouTube, Picasa, Maps, Docs, Blogger, Reader, Scholar, Trends, Analytics, and AdSense. If Google gets a solid grasp on social media with Google+ as well, I feel like the the monopoly will be rooted. But Google+ is just so nice!!