"Do Not Track"

Lately social media seems to be dominated with online behavioral advertising (OBA). Online Behavioral Advertising is a method used by ad companies to track your preferences via browser data, i.e. cookies, to deliver specifically tailored ads directly to you. This has sparked a huge debate over privacy, which has been going on since 2007, with proponents on both sides fighting for an 'enhanced browsing experience'. Thankfully, a lot of research has gone into this area, and our good friends at Mozilla developed a solution for the average user. If your running FireFox5, it should already be installed and running by default. If your running FireFox4, here is a quick guide to set up "Do Not Track". The bottom line? Take control over the information you give out. Finally, you can use this official site to see if your browser has "Do Not Track" and check to see if it is running.