Micromax reaches Brazil
Micromax Informatics Limited has spread its footprint in Brazil. The company is all set to take on its Brazilian competitors with initial investments of around BRL 20 million. Present in many countries across the globe, the Indian mobile manufacturer brings models targeting the youth, focusing on key features such as dual SIM, multimedia and 12 days marathon battery products.
Micromax has planned to roll 3 models in Brazil which are to be available at major retails stores across the North-East markets of the country. The products will be distributed by CIMEL and will be available in the Northeast markets. Four new models are to arrive in the next few months as the company spreads its business in the Brazilian territory.
Pratik Seal, Head Marketing, Micromax Informatics Limited said, "We aim to sell around 1 million units in the first 12 months of our commencement of business in Brazil, with our goal being to establish ourselves as a top brand in the first 2 years. For the Brazilian consumers, we have plans of bringing innovative products. Our capacity on developing unique handsets and our history of growth in the other markets put us on a strong position to conquer a significant share of the Brazilian market. With a great portfolio, strong branding, marketing actions and a great distributing partner, we hope to create a strong brand recall amongst the consumers. We plan to launch smart phones, Androids, music oriented phones and many other products that focus on innovation and design. We plan to take on the local market with an aggressive marketing strategy."
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