MoMagic Technologies partners with MediaTek
MoMagic Technologies has announced a strategic partnership with MediaTek Inc in order to cater to the ever-increasing demands of Mobile VAS in the Indian market. This business cooperation aims to boost the Mobile VAS market to a new high with the cooperation of both companies.
MoMagic was incorporated with a vision to cater to the escalating demands of Mobile VAS for users across all segments with special emphasis on entry and mid-level segment in 2011. MoMagic has plans to offer innovative solutions using different mobile connectivity mediums of SMS, USSD, Voice, WAP, 3G & Mobile Applications.
MediaTek's middleware technology, Maui Runtime Environment (MRE), will allow traditional feature phones to download and run applications to enable the huge VAS market of non-Java feature phones. MediaTek targets to accelerate the speed to market and reduce deployment cost for the whole ecosystem including local brands, Content Providers, Operators, etc, with investments in MoMagic.
Grant Kuo, MD of MediaTek India said, "The mobile VAS is a good opportunity for MediaTek and we plan to deliver the full spectrum of mobile VAS solutions in India which will promote in the future. With MoMagic, we now add another dimension to our ability to bring innovation to our customers, and at the same time, we are hoping to provide better value for our customers."
Arun Gupta, CEO and Founder of MoMagic Technologies said, "Mobile VAS is an essential part of today's telecom service. We have a vision to bring mobile VAS services to mass market by providing the users access to VAS services in every handset segment, including the entry level and in their own preferred languages. MediaTek is a leading Mobile IC solutions provider and we are very excited to get allied with them. We look forward to working together in collaboration to offer more innovative and affordable services for our consumers."
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