RComm creates 3D Mass Media Advertising Campaign
Reliance Communications has joined hands with Reliance Media Works and Hollywood director John Bonito to unveil the first 3D mass media ad campaign across India to promote its fastest wireless Broadband Reliance Netconnect speed.
The campaign seeks to establish the "Speed credentials and product superiority of Reliance Netconnect's latest hi-speed wireless Internet product in a very edgy, exhilarating and engaging way. The campaign reiterates the fact of being the fastest wireless broadband in the country with speed up to 28mbps.
Sanjay Behl, Group Head, Brand & Marketing, Reliance Communications, said, "With our world- class network quality and wireless data penetration in over 1,000 towns, we are confident of delivering the fastest Wireless Broadband speed in the country, tested at levels of up to 28 MBPS, powered by the superior MIMO technology. The ad campaign demonstrates that Reliance Netconnect's GSM and CDMA wireless data product range delivers the best broadband speeds in over 1,000 towns across the country, thereby resulting in a delightful customer experience."
The films have been produced by Biscuit Films and directed by renowned Hollywood director John Bonito and shot and post-produced entirely at international locations.
Jishnu Sen, CEO, Grey Worldwide, said, "Everybody in this new changing India is working with the realization that there are more opportunities and horizons to discover around the corner. They need to devise smart cuts in life to reach their goals faster. So they can't live life by 'buffering they need to SPEED UP to succeed. It is fast. Are You? is a fitting summation of this attitude. The campaign designed around speed tests was a completely novel way of bringing alive the super speeds of Reliance Netconnect. The life and death situations showcased in the campaign require both Netconnect and the user to act really fast."
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