SapientNitro announces 'Spokes of Change' Philanthropic Program
SapientNitro has launched Spokes of Change, an anti-poverty campaign and fundraising effort initiated by the international non-profit organization, Millennium Promise. When cycling and sports fans around the world tune in to the USA Pro Cycling Challenge this week, they'll be met with an arresting, emotional appeal to join a special race in Africa: Spokes of Change.
Spokes of Change aims to raise awareness about the critical role that Community Health Workers play in saving lives. By providing medicine, supplies, training, and bicycles, communities across Africa can move faster to end extreme poverty. SapientNitro also created and produced the dramatic, thought-provoking Public Service Announcement (PSA) titled simply '911.'
"SapientNitro has long been an amazing partner in raising awareness about the opportunity to end extreme poverty. Their PSA offers a compelling window into the strain that millions of African families feel in trying to access basic health care every day. We are very pleased that, thanks to SapientNitro's efforts, millions of homes will have a fresh glimpse into this reality too," said Millennium Promise CEO John W. McArthur.
"This is the kind of opportunity that agencies and creative teams dream about. It's a chance to produce something beautiful, meaningful, and powerful pro-bono, all for the greater good of an incredible charity. And, our PSA plays an important role in communicating the larger message surrounding their race to end extreme poverty: if we move faster, we win," said Ronn Pearson, Creative Director, SapientNitro.
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