TCS, Amsterdam Marathon becomes official technology partner
Tata Consultancy Services (TCS) has been appointed as official technology partner to the Amsterdam Marathon and has taken up the title sponsorship of the event for the five year period 2011-2015. Conceived in 1975, this event is expected to have 33.000 participants from 80 countries at the 36th edition, which takes place on 16th October 2011. It is renowned for being one of the flattest and fastest marathon courses worldwide.
Eberhard van der Laan, Mayor of the city, Amsterdam said, "The city of Amsterdam is proud that a prestigious international company like Tata Consultancy Services has chosen to sponsor this Marathon. This sponsorship will further strengthen the relationship between the city and TCS, therefore we look forward to the new TCS Amsterdam Marathon."
Surya Kant, President, TCS North America, UK & Europe said, "Given our significant and growing presence in major markets such as the US, UK and Europe, we always looking at ways to engage with and give back to the communities we work in. An inclusive sport such as running, which has no entry barriers and can be taken up anyone, provides tremendous opportunity to widely engage the local community and promote wellness. The Netherlands has always been a key center of operations for us and we are pleased to support the Amsterdam Marathon as part of our larger commitment to the community."
Simone Richardson, Director, Stichting Sportevenementen Le Champion, the entity that organizes the event said, "The TCS Amsterdam Marathon has grown from being an intimate event in earlier years, to a global one which is now a must on the itinerary of most serious runners. We are pleased to have Tata Consultancy Services as our strategic partner as we look to expand the event and also deepen our use of technology."
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