Nokia launches NFC'ready smartphones on Symbian Belle
Nokia has launched three feature-packed smartphones - Nokia 700, Nokia 701 and Nokia 600 - bringing the smartphone functionality-'JUST TAP' with NFC on Symbian Belle. To create an engaging experience, Nokia has tied up with Ra.One, a Red Chillies Entertainment production.
Ra.One will be the first movie in India to be marketed through NFC technology. As a run up to the release of Ra.One, Nokia will give consumers an opportunity to watch the movie one day ahead of its global release. Consumers can also access exclusive Ra.One content from Ovi store or by just visiting their nearest NPP and tapping their NFC enabled device with the Ra.One NFC tags.
D Shivakumar, MD, Nokia India said, "The Indian smartphone market is growing at an exponential rate. Consumers today are looking for differentiators that go beyond multi-tasking and processor speed. With our latest range of smartphones on Symbian Belle, we are introducing a path-breaking technology in the form of 'Just Tap' with NFC. Our association with Ra.One brings alive an exciting set of experiences on NFC with Symbian Belle for our consumers."
Shahrukh Khan, actor and Brand Ambassador, Nokia India said, "There is great synergy between Ra.One and Symbian Belle as they both represent technology of the next level. I am delighted that Ra.One will be the first movie in the country to be marketed through NFC. There are many path breaking initiatives that Nokia has undertaken with Ra.One that will allow the consumers to experience the world of Ra.One through 'Just Tap' with NFC feature on the Symbian Belle smartphones."
The Nokia 600 is priced at Rs. 12,999 (MRP), the Nokia 700 at Rs. 18,099 (MRP) - both will be available starting October - and the Nokia 701 at Rs. 18,999 (MRP) is available across the country.
For More Details See
www.varindia.com