SharePoint Conference Attendance Is Down–Is that a problem?

There are many, many, SharePoint conferences around the world. But the biggest one remains the Microsoft SharePoint Conference (SPC). It happens about every 18 months or so and it’s the official event for all things SharePoint. This year’s conference is October 3-6 in Anaheim, CA and many of the attendees are thrilled that Microsoft has rented Disneyland for the attendee party.

SPC11_disney_ad

One interesting statistic about this year’s conference (#SPC11) is that registration is rumoured to be lower than the last show. The last SharePoint conference, SPC 2009, boasted an impressive 7,400 attendees at a time when the economy was still reeling from the crash. At that show, there was a buzz (and I was contributing to it) about how SharePoint was so healthy that there was no sign of the recession in the SharePoint space. By comparison, the 2007 conference had 3,800 attendees.

[Update: I’m told that registration has been solid right down to the wire and we should all stay tuned to see what the real number is when the show starts on Monday.]

[Update to the update: It has just been announced (the Friday before the show) that the conference has sold out. The actual attendee number hasn’t been announced yet.]

So, the rumoured lower attendance this year begs the question, “Is this a sign of a slow down in the SharePoint community?” and by extension, a problem that Microsoft needs to worry about? My position is that there is no issue and my rationale is threefold: the SharePoint business is healthy, this is the worst time in the SharePoint release cycle for a conference, and the SharePoint community is healthy.

The SharePoint business is healthy

SharePoint was the fastest Microsoft product in history to reach $1 Billion in revenue. That’s quite an accomplishment and it might be tempting for the SharePoint group to rest on their laurels. Well, that’s not the way Microsoft works. Product group employees typically change jobs every two years or so. That’s not to say that the whole team that shipped Microsoft Office SharePoint Server 2007 (MOSS) has moved on to other projects, but most of them are likely in different roles and that means this is their first release with their current responsibilities. That’s one of the techniques at Microsoft for keeping employees engaged.

In a recent survey conducted by Metalogix Software and ESG, “which surveyed 3,129 IT professionals, 64 percent of North American and Western European organizations are currently using SharePoint, while an additional 12 percent intend to within the next 24 months. This overwhelmingly confirms that SharePoint is now considered to be a top business application – 80 percent ranked it among their top 10 business applications- a significant update since the March 2009 survey.”

Of course, there’s another key factor in the outlook for SharePoint. In short, Office 365 changes the landscape of SharePoint market potential. Office 365 is Microsoft’s cloud offering that includes SharePoint 2010. For many companies out there, the attraction to the economics of the cloud will have them taking a long hard look at the silver lining of the Office 365 cloud (yes, that’s a mangled metaphor I know, sorry). Also, as I recently discussed in a couple of Metalogix hybrid cloud webinars, there are many scenarios that organizations are looking at which involve both SharePoint Online (e.g., Office 365) and SharePoint on-premises.

This is the worst time in the release cycle for a conference

We’re basically in the middle of the SharePoint release cycle. It’s a terrible time for a conference since the Beta of the next version is not out yet and the current release has been out for some time. This makes the conference a tougher sell for many people who have to justify the time and expense to their managers.

Stephen Cawood speaking at SPC11

The SharePoint community is healthy

If you have any doubts at all about the SharePoint community, just call up Dux Raymond Sy (@meetdux)—or any of the organizers for that matter—and ask how SharePoint Saturday the Conference went in DC this year. It was roughly twice the size of the same event last year and, at the time, that was the largest SharePoint Saturday event ever.

The SharePoint community is stronger than ever and it’s showing no signs of slowing. There are dozens of SharePoint experts around the world taking time out of their lives to travel to SharePoint conferences and deliver educational sessions. In fact, organizers of these events are receiving hundreds more session proposals than they can accommodate. The vibrant SharePoint community is envied by many and things are humming along just fine.

Stephen Cawood book signing How to do Everything SharePoint 2010 at SPSTCDC
- signing a book at SPSTC in DC

And now, my shameless plug: I’ll be doing a book signing at the Metalogix booth (we’re giving away copies of How to Do Everything: SharePoint 2010) and I’ll be co-presenting a session with Dr. Steve Marsh, on Thursday, October 6, at noon. The session is entitled, “At Last - Size Doesn’t Matter! Considerations for building a SharePoint ECM platform to accommodate TBs of Content” and will focus on three different customer scenarios that demonstrate how to free your SharePoint content.

Metalogix SharePoint billboard

- the Metalogix billboard on Interstate 105 in Anaheim