Yahoo! India partners with Lokmat to offer Marathi Content
Yahoo! India has announced a partnership to deliver premium digital content in Marathi to the Internet audience. The property is to offer Lokmat's original content combined with Yahoo!'s premium content experience to online Marathi users. In line with its commitment to catalyze Internet consumption in India, Yahoo! is launching six language sites in India. Currently Yahoo! offers Hindi and Tamil content in collaboration with Dainik Jagran and Dinamalar respectively.
Arun Tadanki, Managing Director, Yahoo! India said, "At Yahoo!, we aim to make our content relevant for new Internet users coming online from different parts of India. With this association, we aim to expand our existing offering to help Marathi users stay connected to their world in their own language."
Rishi Darda, Jt. Managing Director, Lokmat said, "Our partnership will help grow the regional language online audience in India. Yahoo!'s scale and Lokmat's original content with indepth coverage of Maharashtra will deliver uniquely tailored Marathi language content to the users."
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