Adobe boosts Digital Video Presence in APAC
Adobe has announced the appointment of Karl Soule as Business Development Manager, Digital Video, Adobe Asia Pacific. A well-known Adobe expert and speaker at industry events around the world, Karl will be responsible for working with Adobe's growing customer base of digital video professionals in thirteen countries including India, Australia, Korea, Taiwan, Hong Kong, China and across Southeast Asia.
"In February, I visited several countries as part of a road show for Adobe Premiere Pro. When I saw the amazing levels of innovation and activity happening in this part of the world, I wanted to move to Asia and become part of it. With the release of Adobe Creative Suite 5.5, Premiere Pro has rapidly gained market share in the professional broadcast market. The list of broadcasters worldwide using Premiere Pro proves our software has the features necessary for today's modern post-production workflows. I'm looking forward to working with the broadcasters of this region to introduce them to the benefits of Premiere Pro," said Karl.
"This is a critical year for broadcasters and post houses. Most are re-evaluating video software as their choices were recently narrowed so dramatically - just at the time when requirements are expanding. In Asia the race is on between traditional broadcasters and new media providers to cater for exploding demand in tablets, smart-phones, online viewing and social media. Many are turning to Premiere Proto meet these new challenges, and we're delighted to have an expert of Karl's caliber available to customers and partners here," said Phil Hickey, APAC Manager, Pro Video, Adobe.
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