HCL Technologies receives an ITSMA Diamond Award for Marketing Excellence
HCL Technologies has been named a 2011 Diamond Award winner in the "Driving Business with Thought Leadership" category by the IT Services Marketing Association (ITSMA). Evaluated by a panel of renowned industry experts, organizations are believed to be judged upon innovation, execution and business results-three critical aspects to marketing success.
HCL won the award based on its Customer Advisory Council (CAC)-a global, collaborative forum where 80 of HCL's Fortune 500 C-level customers and thought leaders convene on a regular basis to advise HCL on industry trends, changing business priorities, and its strategic direction (including brand positioning, M&A validation and Go-to-Market strategies). HCL then translates the advice into actionable plans to transform business requirements and technology needs, creating more value for HCL's customers. The CAC also serves as an exceptional platform for HCL's customers and their industry peers to exchange ideas, best practices and network.
Dave Munn, President & CEO, ITSMA said, "This year, ITSMA received the second highest number of submissions since the awards program began in 1998. However it's not just the number of entries received that's so impressive, it's the quality. HCL's Customer Advisory Council shows how B2B marketing is maturing and exemplifies the way marketers are using both data and analytics to drive growth, improve client loyalty, and impact revenue."
Shami Khorana, President, HCL America said, "Close collaboration and intimacy with our customers is a critical component of HCL's business strategy. Through CAC we are able to exchange valuable ideas and opinions with and between our customers and utilize these thoughts to fine tune our strategy and future direction. Since the inception of the CAC in 2008, we at HCL take great pride in having retaining all CAC participants, a clear indication that they also continue to find increasing value in the Council. It is overwhelming to see that our commitment to our customers is being recognized through this prestigious award."
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