TTL unveils its Growth Strategy
Tata Teleservices Limited (TTL) has leveraged its wide range of products and services and reach out to customers with one common brand - Tata DOCOMO, cutting across the CDMA and GSM platforms. With this move, brand Tata DOCOMO now moves into the CDMA space, and all Tata Indicom customers are migrated to Tata DOCOMO.
Deepak Gulati, Executive President, Mobility Business, Tata Teleservices Limited, said, "These are exciting times at TTL and mark the Company's evolution from being just an access provider to a multi-platform telecom applications and solutions organization, with one single brand - Tata DOCOMO - for customer connect, ease and delight. This is the birth of Telecom 2.0. Our new strategy will unify our brands and unlock the synergies across the CDMA, GSM and 3G platforms. We are pleased to welcome our Tata Indicom customers into the Tata DOCOMO family, offering them a new world of telecom and lifestyle-impacting experiences."
TTL also unveiled Photon Max on Tata DOCOMO which works on the REV.B platform and offers fast surfing speeds. Tata Photon Max is available in five metropolitan cites - Mumbai, Kolkata, Delhi, Hyderabad and Chennai, with another 22 key cities across the country set to be mapped by the end of the year.
Photon Max is available to consumers under two schemes. In one, the product is being launched at an introductory price of Rs.1,999, with Rs.750 to be paid as monthly rentals, with 1.5GB of data usage coming free. Additional data usage will be billed at Re0.50 per MB. In a second bundled offer, the customer will pay Rs.3,999 upfront and get the device and 1GB of data usage per month free for five months. Any usage beyond 1GB per month will be billed at Re0.50 per MB.
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