Belkin announces its Strategy Plans for 2012-2013
Belkin India has announced its plans for 2012-13 with a strategy to reinforce its strength and spread across product categories. To support the product marketing and brand building activities in India, the company has earmarked a marketing and advertisement investment of Rs.12 crore for the year 2012.
Mohit Anand, Managing Director, Belkin India Subcontinent, said, "Since our inception in 2009, Belkin has been able to establish a stronghold in the Indian market. After our success in India, we have begun to establish a strong foothold in the SAARC region. In the year ahead, Belkin plans to consolidate its position as a pioneer in path-breaking technology, innovation combined with great emphasis on customer relevant products. The company also plans to strengthen its business through an aggressive sales channel expansion in the tier-II and tier-III market for its business and expansion."
The company has launched 24x7 technical support in Hindi. Belkin customers can dial on the nationwide toll-free number 1800 419 5546 in case of any technical support required.
Belkin has also launched the K100 - a wired keyboard with multimedia keys. It features spill-resistant design with a USB and PS/2 compatible. The mouse range launched includes wire and wireless mouse with optical and laser technology. The company also launched their combination package in wire and wireless configuration.
All these products come with a 3-year limited warranty. Therefore, Wire and wireless mouse range from Rs.429 to Rs.1,199, keyboard at Rs.569 and Combo package ranges from Rs.869 to Rs.2,629.
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