Vuclip offers new mobile Advertising Avenue
Vuclip has launched mobile movie portal, 'Starlight Cinema' offering more than 9000 movie clips in 13 Indian languages including Hindi, Marathi, Bengali, Bhojpuri, Gujarati, Punjabi, Oriya, Rajasthani, Kashmiri, Tamil, Telugu, Kannada and Malayalam. For the first time, Starlight Cinema is said to offer users the option of watching shortened feature films, movie clips, songs reviews and trailers from new topmost films on even low-end feature phones without the need to download any application.
Starlight Cinema serves content from content providers including UTV Motion Pictures, Reliance Entertainment, Vega, Whacked Out Media and MAA TV. The mobile movie portal features clips, trailers and first looks from several upcoming movies. Starlight Cinema also provides access to trailers of latest Hollywood movies.
Salman Hussain, Vice President, Business Development and Managing Director, India & Middle East, Vuclip said, "While visitors search for all sorts of videos including movies, comedy, sports, music videos, raw videos, politics, news, etc. on Vuclip, our Global Video Insights reports have consistently proven that movies remain the most searched category among mobile video consumers in India. Before officially launching Starlight Cinema as a dedicated movie portal, we wanted to be very sure that our movie platform will meet our stringent performance benchmarks and that we are offering the right advertising platform suited for Indian audiences. We are thrilled to announce that during the pilot testing stage itself; as many as 2 million movie-lovers visited Starlight Cinema generating over 11 million video views in just 100 days!"
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