Cricket Companion acquires CrickZenga
Cricket Companion has acquired CrickZenga, a mobile phone app that is said to deliver live cricket scores, updated cricket news, results, schedules and statistics to users. With the conclusion of the acquisition, Cricket Companion now boasts of 8 Million downloads.
Vikramjiet Roy, Director, Cricket Companion said, "Most CricZenga users have now upgraded to the Cricket Companion app and we continue to see increased downloads since England's Indian tour and the West Indies tour. Also, we have witnessed a higher utilization of our advertising inventory. This gradual but sustained shift of advertiser interest to a mobile application base, especially in the Indian context, is very heartening, not only for us, but for the entire mobile ecosystem."
He added, "Cricket Companion allows subscribers to feel the game and be intimately connected without giving up their daily chores. The richly loaded and powerful application is built to take advantage of various mobile phone capabilities and be extremely responsive while simultaneously being easy on the battery."
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