'Kolaveri Di' generates huge revenues for Techzone
TechZone has announced that it has exclusive rights of Music Tracks, Videos, Ringtones, Caller Ring Back Tones and other Digital Entertainment formats for "Why this Kolaveri Di" song from the Movie "3" has surpass all previous benchmarks and has become the most popularized Tanglish song in a very short span of time. It has grabbed the attention of not only the south audience but also all over the nation.
TechZone is elated with the kind of response they have received for mobile downloads in a span of less than 5 days was well received on Wap with Downloads 22,000. TechZone has deployed this content through its entire distribution network which includes all telecom operators in all the regions.
Naveen Bhandari, Director, TechZone said, "We are glad that we at TechZone are associated with SONY Music and KOLAVERI as a mega successful project. To value add their endeavour and to make this song a super success across every Mobile Platforms. Kolavari is the classic case of online marketing which has shown the miraculous downloads on mobile. Content has grabbed eyeballs much like it happens in the international music market scenario."
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