mydala.com associates with "Ladies vs Ricky Bahl"
mydala.com has partnered with Yash Raj Films to promote its upcoming movie, Ladies vs Ricky Bahl, by leveraging the power of group buying and social media marketing. mydala.com is offering 50% discount on movie tickets across major cities in India, which has been very well received by its followers. mydala has also generated a buzz among its fans through several contests where people won branded merchandise of the movie, including T-shirts, autographed music CDs and many more exciting gifts and mydala vouchers.
Winners of mydala contests also received free movie tickets as well as an exclusive opportunity to meet Ranveer Singh & Anushka Sharma at the music launch event of Ladies vs Ricky Bahl at YRF Studios in Mumbai.
mydala has also booked an entire movie hall in Delhi and Mumbai to host a special screening exclusively for ladies on the first day, in sync with the movie's title. It has given away free movie vouchers to ladies who emerged as winners of its various contests to watch the movie.
Anisha Singh, Founder & CEO, mydala.com, said, "When we associated with Yash Raj Films to promote their movie Ladies vs Ricky Bahl, we knew that we were about to create history, and did not want to leave any stone unturned. Nobody had tried social commerce as a medium to promote a big-ticket movie. Where on the one hand it instilled excitement in our team to be part of such a unique campaign, at the same time, it was a huge challenge for us to simultaneously mobilize woman power as well as to leverage our multimedia campaign to effectively promote the movie. We are thrilled to have received such a huge response from mydala fans."
For More Details See
www.varindia.com