Nokia unveils its retail strategy - Rolls out "The Amazing Everyday" Campaign
Nokia India has unveiled its retail strategy to consumers in Bangalore. In line with the launch of the upcoming Nokia Lumia family of smartphones, over 5,000 of Nokia's top retail stores across the country will sport a new identity. The new elements include a strong visual experience with 3D and 2D in-store branding and a luminescent range of white furniture. A specialist field sales force will deliver an unparalleled experience to consumers on live devices placed at every retail outlet selling Nokia Lumia smartphones.
T. S. Sridhar, Vice General Manager (South), Nokia India, said, "Consumer expectations from retail are changing today. They look beyond just the device. They are keen on trying out the services and content being offered on the device and they seek meaningful conversations and interactions with the store team. The new look and feel of our retail stores across the country is aimed at delivering the best retail experience to our customers and introduces new standards in technology."
Nokia CARE Experience Centres (NCEC) outlets have also been refreshed to offer the Lumia experience to consumers. Additionally, Lumia consumers will get special benefits that include no queuing, free home delivery and expert guidance.
As the countdown to the launch begins, the company also rolls out its 360 marketing campaign called "The Amazing Everyday". Beginning December 10, the next few days will see an invasion of big, colourful tiles across a plethora of media. The "amazing experiences" include impromptu flash cricket at selected public places offering a chance to play cricket with your favourite Indian and international cricketers and the sensational Lumia Taxi. The Lumia Taxi will be seen on the streets of Bangalore and Chennai, offering passengers the choice of opting for an out-of-the-ordinary experience. The choice of experiences would include a 30-minute luxury helicopter flight over the city; parasailing a micro light flying session with a luxury sedan pick-up and drop; a romantic dinner for two and a private party at the passenger's home.
The countdown to the Amazing Everyday has also begun on Facebook inviting consumers to be take part in the "Amazings" Consumers can also share their own amazing experiences online with the opportunity to win exciting prizes.
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