RIM reveals Future Trends for 2012
According to a recent survey by Brand Wagon-Synovate best brands survey 2011, BlackBerry has been voted as the second-most aspirational brand in India. This success in India is the result of our enhanced focus on the consumer and enterprise segment to launch next- generation products and solutions for each of these segments.
Throughout the year, RIM celebrated its largest global launch ever with the launch of BlackBerry 7.0 smartphones, the launch of the BlackBerry PlayBook and made great progress in the development of BlackBerry PlayBook 2.0, and announced the next-generation mobile platform, BlackBerry 10.
Trends of 2012 reveal that tablet and smartphone sales are going to outrun PC and laptop sales. More employees are going to come to the BYOD (Bring Your Own Device) party in the workplace, especially as smartphone prices tumble, the device itself bristles with 3D, HD, GPS, QR codes, gyros, accelerometres, gesture recognition, object recognition, augmented reality, visual search, four-core processors and what have you.
A Gartner forecast suggests that end-users will splurge $15.9 billion on the goodies in app stores in 2012. More importantly, the apps will drive secondary business in hardware sales and advertising spends. Which means app developers will sharpen their tools, and produce cutting- edge stuff for us to consume. We may not see a wild proliferation of NFC, but 2012 will be the year when consumers will taste the first fruits of NFC as mobile devices adopt the technology. Moreover, it was also revealed that 2012 will be the Year of the Mobile.
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