Capgemini unveils its 2012 e-mobility findings
Capgemini has announced the findings of its 2012 e-mobility report examining how the automotive industry is responding to the technological shifts driven by e-mobility - or electric vehicle - services.
The study, entitled "Managing the Change to e-Mobility," shows that while demand for electric vehicles is growing across all modes of transportation and provides exciting growth opportunities for automotive companies, it also creates a need for existing business models to be overhauled. Capgemini highlights the need for a 'new network' to be deployed to bring together established and new stakeholder players to shape the industry with innovative products and services. More than half of respondents said customer requirements are drivers for the technology change and 52 per cent believe e-mobility is a customer need. Organizations must be prepared to quickly adapt to customer demands as they shift.
The global survey was conducted in late 2011 with 66 automotive industry experts completing a two-part online questionnaire about e-mobility to gain insights into the current situation faced by the automotive industry, and the future prospects for the use of electric vehicles.
Kai-Olaf Dammenhain, Study Director, Capgemini said, "Data from the study supports the widely held view that e-mobility will be the most important technological development in the automotive industry in recent years. It will demand fundamental changes to existing business models, and expertise from other sectors outside of the traditional automotive space. To fulfill consumers' new mobility needs, automotive companies must come to terms with the idea of integrating the car and services as part of a bigger system instead of focusing just on vehicle manufacturing. Only companies that consciously adapt will maintain their dominant market position and continue to play a major role in the growth of the industry as a whole."
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