Microsoft Advertising expands presence to Tier II cities, appoints Ybrant Digital Limited as Sales House
Microsoft has announced their expansion plans to Hyderabad, Chennai, Kolkata, Ahmedabad, Pune, and Goa; and appointment of Ybrant Digital Limited as the Sales House for the cities outside Delhi-NCR, Mumbai and Bangalore. The appointment of Ybrant Digital complements Microsoft Advertising's existing sales partner - AIDEM Ventures Pvt. Ltd. that will continue to drive sales in Delhi-NCR, Mumbai, and Bangalore.
Neville Taraporewalla, Country Director, Advertising & Online - Microsoft India said, "The exponential growth of the internet is enabling digital lifestyles at a pace never seen before and resultantly, we today live in an era of consumption on the go and increasing online conversations. We see an emergence of new growth drivers, and this presents an opportunity for us to enable businesses to engage with their audiences in an effective and interactive manner. Our tie up with Ybrant Digital Ltd. is well positioned to help us in this direction, and we are excited about the opportunities ahead."
Suresh Reddy, Chairman & CEO, Ybrant Digital Limited, said, "Ybrant is delighted to provide businesses an option to advertise with premium media properties owned by Microsoft. Together with Microsoft we will ensure maximum ROI on the advertising Rupee spent by our advertisers across the region."
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