Seven3Rockers bags CCL Global Media Rights
Seven3Rockers has announced that it’s a major win with Celebrity Cricket League (CCL) for worldwide digital and broadcast rights. This worldwide rights partnership redefines the traditional outreach model with a focus on the needs of large screen mobile device users. The collaboration is set to enhance brand CCL through innovations by Seven3Rockers’ global converged mobility platform.
Vishnu Vardhan Induri, Founder & MD, Celebrity Cricket League said, "The mobile media consumption habits of users is undergoing a radical change and the tie-up will Seven3Rockers will enable us to extend the CCL engagement with its fans across the world and leapfrog to a new level with multiple innovative services provided by Seven3Rockers. Celebrity Cricket League realizes the potential in this genre of services of Seven3Rockers and hence through this partnership we want to strengthen our reach across the globe. "
Jatin Ahluwalia, Founder, Seven3Rockers said, "Youth today have completely adopted the mobile culture and their growing appetite for engaging sports and films content is already huge. Understanding this strong and near fanatic fan following, we decided to partner with Celebrity Cricket League to transport the Indian film and cricket fans to the high they desire. With our innovative technology and worldwide presence, CCL will reach audiences globally through services on Voice, Video, SMS, USSD, IVR, WAP & 3G platforms."
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