Spectranet installs Sage CRM
Sage India has revealed the implementation of Sage CRM across the operations of Spectranet, a leading Internet Service Provider in India offering private network convergence services. The implementation has given Spectranet new found confidence to achieve a higher business growth rate; driven in by CRM advantages like improved lead generation and sales follow up. This has led to the creation of a stronger sales team and the development of a more strategic marketing campaign.
Sunando Bhattacharya, Head - Marketing & Business Technology, Spectranet said, "When we were told about Sage CRM, we thought it was almost made for us. We realized that Sage CRM is basically a web technology platform, which provides certain standard functionalities of sales force automation, marketing and customer support as default while the rest can be customized or built on the platform. This is what gave us the confidence that we can now able to have a single system as the interface to majority of our customer facing team and the other specialised applications can be in the back office talking to Sage CRM either to fetch or push data."
"We are glad that Spectranet has expressed their satisfaction in using Sage CRM. Now equipped with a world class fully reliable CRM solution, one of India's leading ISPs has the advantage to keep a more integrated approach in collecting data. We applaud Spectranet's strategic move in taking a bold step towards automation and we are committed in helping them succeed by leveraging Sage CRM's broad suite of solutions across their operations," said Vikram Suri, Managing Director for India & Middle East, Sage.
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