Yahoo! India released in 4 Indian languages
Yahoo! India and Ananda bazar Patrika (ABP) has announced a partnership to deliver premium digital content in Bengali to the Indian Internet audience. The co-branded property bengali.yahoo.com will leverage the combined editorial strengths of Anandabazar Patrika and Yahoo! India.
Bengali content is believed to be the latest in language offerings from Yahoo! in India, after the release of Hindi, Tamil and Marathi. It is said to offer fresh news ranging from politics, sports, entertainment from across the world, as well as local news from in and around Kolkata. Select articles from ABP's supplements such as Pustak Porichoy (book review), Kolkatar Korcha (snippets from Kolkata), Baracharcha (celebrity interviews), Natyo Samalochana (theatre review), Probondho (essays), and weekend specials will also be showcased on the site.
Arun Tadanki, Managing Director, Yahoo! India & South East Asia said, "The launch of Bengali on Yahoo! India is another milestone in our journey to expand language portfolio with a view to make our content relevant for new Internet users who seek to consume content in their own language. Yahoo!'s reach combined with ABP's vast experience in generating and serving Bengali content will provide a superior digital content experience to Bengalis around the world."
Kaushik Banerjee, VP - Anandabazar & Digital said, "Anandabazar is an undisputed leader of the Bengali domain while Yahoo! commands a great online reach. Together, we will deliver a superior digital content experience to 220 million people who speak Bengali the world over."
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