Blackberry Handsets @ trimmed prices
Research in Motion has cut prices of its handsets by up to 26 per cent as it looks to grab a bigger share of the smartphone market in India. The reduction in prices of handsets comes after the Company cut prices of its tablet PC PlayBook in December last year.
Sunil Dutt, MD, RIM India said, "RIM as a brand has moved from just an enterprise device to as a more consumer device. Be it our services or the product, we have seen a strong uptake by the youth and therefore, to get the devices into more hands, we are cutting the prices. The move will help us tap a wider base of the large market that India is."
While the price of entry-level model - Curve 8520 - has been reduced to Rs. 8,999 from Rs. 10,990, the price of Torch 9860 has been reduced to Rs. 21,990 from Rs. 29,990 earlier. The retail price of Curve 9380 and Curve 9360 has been reduced to Rs. 16,990 from Rs. 20,990 and to Rs. 18,990 from Rs. 19,990, respectively.
Dutt added, "These four handsets comprise a bulk of sales in the country, it is 60 per cent of the business from India. The company aims to further enhance its presence and leverage the demand for its products. The focus is not just on reducing prices, but we want to address a larger number of people and give them the overall experience of BlackBerry. We will continue to focus on bringing locally relevant products, services and applications to Indian consumers."
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