Wipro to be Title Sponsor of TSFM
Wipro Technologies (WIT) has announced that its partnership with the iconic community event, The San Francisco Marathon (TSFM) has reached the next level, with Wipro becoming the marathon's title sponsor for 2012. The 35th annual Wipro San Francisco Marathon will take place on July 29, 2012 in San Francisco, California.
In addition to being the title sponsor of the 2012 Marathon, Wipro will provide consulting and technology recommendations to TSFM to enhance user and participant experience. The recommendations are based on research Wipro did with local running communities and athletes, to better understand their needs.
In May 2012, Wipro will launch its first corporate iPhone app which will include a "Sport" feature. The app will include details on all Wipro sponsored Marathons, including The Wipro San Francisco Marathon and can be used by runners train for the marathon by using the in-built digital pedometer.
Rahul Kadavakolu, Head - Global Field Marketing & Branding at Wipro Technologies, said, "As a global leader in information technology with strong ties to the Bay Area community, Wipro is proud to sponsor The Wipro San Francisco Marathon - a landmark event that showcases the inspiring stories of dedicated athletes from around the world. Sport has always had the ability to transcend language and cultural barriers to inspire a universal connection. "
Moreover, to further promote participation in the race, Wipro will present the inaugural Wipro Team Challenge at this year's marathon.
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