"Spanish Conquest"

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

Cisco has announced a new partner incentive programme titled "Spanish Conquest" to celebrate the spirit of competition among its strong network of 2,500 partners in India and the SAARC region. This new incentive programme is designed to motivate partners to drive sales of Cisco products in the small and medium-sized business segment.  

The programme was launched in the month of April and is live till the end of July 2012. Open to all Cisco-registered partners, the programme will award top billing partners in seven categories with a fully paid trip to Spain, including sightseeing tours to Barcelona, Madrid and a trip to FC Barcelona football club.  In addition to the grand prize, partners will also have a chance to win other exciting prizes such as Apple MacBook Air, Apple iPad and Microsoft Xbox Kinect, amongst others. 

Pramodh Menon, President, Partner Business Group, Cisco India & SAARC, said, "Partner success directly correlates to ours and we are deeply committed to our partner network.  Over the past few quarters, we have experienced remarkable growth in the Partner Led (small and medium) segment and it is a major contributor to Cisco's revenue in the country today. There is significant headroom for market development and expansion, particularly in the tier-II and upcountry markets and we are committed to accelerate our investments in channel engagement programmes to help our partners drive sales in mid-market and SMB segments."

Arun Dharmalingam, Vice-President, Partner Led Velocity and Distribution Sales, Cisco India & SAARC, said, "Given our 100 per cent partner-led business model, these promotions are vital to keep our partners engaged and involved. Cisco Spanish Conquest is the fifth such promotional programme from Cisco in the last two years and we look forward to another great run with this programme."

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