Integrated Billing solutions offered
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE
Nokia has announced partnerships with Vodafone and Airtel, to offer integrated billing solutions on the Nokia Store. Vodafone and Airtel consumers can now download a plethora of top local and global paid content on Nokia’s immensely popular mobile application store and pay for their downloads as part of their monthly mobile phone bills or have the amount deducted from the pre-paid balance.
Sanjoy Mukerji, Chief Commercial Officer, Vodafone India, said, “Nokia and Vodafone have had a long-standing and an extremely fruitful association, and this new venture will only strengthen our joint mission to drive mobile internet adoption and thereby offer enriched services to our loyal consumers.”
N. Rajaram, Chief Marketing Officer, Bharti Airtel, said, “We constantly innovate and partner with the best in the world to offer our customers rich content and experiences. This partnership will strengthen our efforts to increase usage of Mobile Internet services in India. It will provide access to premium Apps, Games, etc. from across the globe, thereby enriching the customer experience. In addition, it will accelerate the development of the Mobile Internet ecosystem in India.”
Going a step further, Nokia has also announced the availability of in-app billing solutions, which allow consumers to purchase digital content directly from within the application’s interface providing them with greater control over the content they purchase. In addition, Nokia has also put in place a broader range of price points on the Nokia Store in India, creating a hugely attractive and valuable purchase opportunity.
Viral Oza, Director - Marketing, Nokia India, said, “The Nokia Store is focussed on providing relevant and useful content to our consumers to help them get the most out of their mobile lifestyle. We believe our partnership with Vodafone and Airtel, the two largest GSM mobile operators in the country, will provide more and more Indian consumers easy access to paid content on the Nokia Store.”
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