AMI reveals cloud partner segmentation report

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

AMI has announced cloud partner segmentation report, enabling Cloud vendors to understand where their partners lag behind in offering efficient cloud services. AMI-Partners have segmented the cloud partner market into two distinct groups: “Cloud Transformed Partners” and “Cloud Laggards”.

Partners identified as “Cloud Transformed Partners” have taken the necessary steps to successfully sell cloud solutions. Only a very small proportion (less than one in ten) of Cloud Partners falls into this category. However, their earnings are triple those of their non-Transformed counterparts. They tend to be larger, with approximately two-third of their revenues being derived from cloud solutions and services. These partners have a separate cloud services business unit and a dedicated cloud marketing team. On the other hand, the “Cloud Laggards” are mainly focused on reselling cloud services.

Arnab Bhar, Analyst, AMI-India said, “Cloud Transformed partners are interested in feedback from Business Decision Makers (BDMs) as they have more established, deep-rooted relations with the firms they work with. Laggards, on the other hand, are looking at improved quality of solutions & enhanced customer services to attract prospective customers.”

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