BSB, Yahoo! JAPAN enters Partnership

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Bharti Softbank (“BSB”), a 50:50 JV between Bharti Enterprises and SOFTBANK CORP., and Yahoo Japan Corporation have announced a partnership for developing a mobile internet portal for the Indian mobile market. The Companies have formed a JV company BSY Pte. Ltd. for this purpose. BSB was launched in October 2011 to focus on mobile internet in India. BSY Pte. Ltd is a step forward in this partnership and aims to combine Bharti’s deep understanding on the Indian market with SOFTBANK group’s rich experience in the internet portal space.

Kavin Bharti Mittal, Head, Strategy & New Product Development, BSB said, “We are delighted to partner Yahoo! JAPAN, who have a proven track record in this area.BSY, which is BSB’s second venture, will be an important piece in our strategy to drive the uptake of mobile internet and data services.”

Madhu Nori, Head of Operations, BSB said, “As the Indian mobile market moves towards data led services, rich content is an area that will offer exciting growth prospects. Yahoo! JAPAN’s deep understanding of technology and analytics in this domain will be a big plus for this partnership, through which we aim to offer exciting content and services to customers in India. We are looking forward to working with all mobile operators and promote an open internet culture on mobile.”

Shin Murakami, Chief Mobile Officer Yahoo! JAPAN said, “Japan’s mobile industry has set several global benchmarks in terms of technology and services and Yahoo! JAPAN has led the growth of mobile-internet business as part of the SOFTBANK group. We are extremely excited about the partnership with BSB for the Indian market, where the coming years will see explosive growth of data usage on mobile. Through this partnership we hope to contribute to enhance people’s lives through mobile internet.”

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