IMImobile powers Sky News Arabia iPad app

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

IMImobile has revealed that it is behind Sky News Arabia iPad app that has achieved a 4*+ rating in just over a month. The bespoke app delivers Arabic-language breaking news videos and articles by geographical region or category.

The custom built tablet interface displays a unique rotating photo wall carousel, allowing users to select live-streaming news videos in a 3D environment. News stories are automatically uploaded to the app via an open API to ensure users have seamless access on the move to breaking news as it happens.

Thair Soukar, Head - Digital Strategy, Sky News Arabia said, “IMImobile had an exciting vision for the app that revealed not only a deep understanding of the rapidly changing media landscape in the Middle East and North Africa but also our business objectives. This, coupled with its outstanding reputation in the media sector, meant that after a stringent selection process IMImobile emerged as the clear winner. The reviews on the app store and number of downloads to date are a testament to the app’s compelling user experience.”  

Steve Godman, Commercial Director, Brands & Media, IMImobile said, “We’re proud that Sky News Arabia commissioned IMImobile to develop their iPad application. Sky News Arabia set very high expectations for quality and needed the app to replicate its vision for the launch of the TV channel in terms of audience experience and design innovation. We delivered against these expectations both on time and under budget. Our approach to app development has given the team at Sky News Arabia confidence in our ability to deliver and has subsequently engaged us to provide its forthcoming Android tablet products.”  

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