Oracle to acquire Collective Intellect

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

Oracle is said to acquire Collective Intellect for an undisclosed sum as it expands its social media tracking services. Collective Intellect helps businesses monitor and respond to consumer conversations on other social media platforms. Clients can then use this data to improve products, customer service, marketing campaigns and find new customers.

The acquisition of Collective Intellect is expected to close in the second half of the year.

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